CPL means a lead cost per lead, a popular pricing model in digital marketing where advertisers pay for each qualified lead. Unlike CPC (per click cost) or CPM (cost of per mill), CPL focuses on conversions only rather than clicks or impressions.
In vibrant mediatake, we are experts of performance-operated marketing strategies, and one of the most effective ways to maximize ROI for CPL lead generation campaigns.
How does CPL work?
In CPL (per lead cost) model, payment is triggered only when a user completes a specific action, eg: eg:
- Filling a contact form
- Sign up for a newspaper
- Download an ebook
- Registration for a webinar
Example:
If an advertiser pays ₹ 10 per lead and receives 100 leads, the total cost is ₹1000.
Why use CPL in digital marketing?
1. Cost-affected lead generation
- Only pay for a qualified lead, not only clicks.
- High conversion rate compared to CPC.
2. Better ROI tracking
- It is easy to measure the success of the campaign based on the actual lead.
- Adapt the budget for a high-inner audience.
3. Ideal for B2B and e-commerce
- Great for mother-in-law companies, real estate, education and service-based businesses.
- Email helps in nourishing through marketing and retiring.
4. Prevention of fraud
- Reduces fake clicks as the payment is associated with real user functions.
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